An ode to dreamers, schemers, and the Honey girls who brainstorm like CEOs but execute like sleepy cats.

Let me be very clear:
I could start a business tomorrow. I have the color palette, the brand name, the vibe, the mission statement, and the imaginary podcast intro music ready to go.

What I don’t have?

The motivation to keep going once the sparkle fades and I realize passion doesn’t always come with a user manual.

I’ve started things before. Heck, I’ve even opened a business. It didn’t “fail,” but it did slowly dissolve into a pile of “meh” once the day-to-day started feeling like beige socks and budget spreadsheets.

Turns out, I’m amazing at igniting the spark — not so great at keeping the flame from getting distracted by a seasonal Target display or a late-night Pinterest binge.

And yet… I thrive.

Pinterest is Where My Real Business Lives

If you need proof of my unrealized greatness, look no further than my Pinterest boards:

• “Things I’ll Build in My Dream House (That I Don’t Own)”
  Featuring: A sunroom made entirely of windows I can’t afford.
• “Soft Girl Workout Routines I’ve Never Attempted”
  Because pinning a 3-2-1 method cardio circuit counts as movement, right?
• “Meal Prep Ideas That Require a Level of Discipline I Absolutely Do Not Have”
  I have saved no less than 9 recipes that begin with “start by roasting the garlic…”
  Ma’am. Start by assuming I have garlic. That’s your first mistake.

My Brain: A TED Talk. My Life: A Vibe

Some days I’m like, “Omg what if I opened a cute coffee/book shop that turns into a wine + poetry nook at night?” Other days I accidentally forget how to return a text.

I can write a five-year vision plan for a boutique brand that doesn’t exist — and also spend two hours trying to remember if I washed my hair or just dreamed about it. And somewhere in the chaos of girl boss spreadsheets and Chrome tabs that never close, I’m forced to ask myself…

Do I actually have ADHD? Or am I just a whimsical genius in a world that demands Google Calendar obedience? (Unsure. I’ll Google it later… and probably forget. But I’ll definitely make a board called “ADHD-Friendly Tools That I Won’t Use.”)

The Real Reason I Don’t Finish Things

Honestly? Sometimes the idea feels better than the reality. Execution is hard. It’s messy. It’s full of trial, error, effort, sweat, and… ew… follow-up emails.

But dreaming? Dreaming is warm and cozy and filled with mood lighting and hand-lettered journals that I bought to start fresh this month (again).

Execution demands I move. Dreaming lets me romanticize stillness.

But Here’s What I Do Know

Just because you haven’t done it yet doesn’t mean you won’t. You’re not lazy. You’re layered. You’re not scattered. You’re simmering. And you’re not behind — you’re busy becoming the version of you who can actually pull this off, one pin, one playlist, and one meltdown at a time.

So What’s the Point of This Post?

Honestly, I don’t know. But I wrote it. Which is more than I can say for my unfinished novel, 3-day juice cleanse, or the DIY flower wall I bought supplies for in 2022.

So here’s to us:

✨ Big dreaming
✨ Low follow-through
✨ And Pinterest boards that would absolutely change the world… if we ever stopped scrolling.

Stay whimsical, wildly inconsistent, and beautifully chaotic. You’re the blueprint, Honey 💻✨📌

Natalie💛